The Importance of Card Thickness in Printing Services

Nov 9, 2023


When it comes to business cards, postcards, or any printed materials, the quality of the physical card itself plays a crucial role in leaving a lasting impression on your audience. One important factor that determines the quality and durability of printed materials is card thickness. In this article, we will explore the significance of card thickness in printing services and how Print Peppermint, a leading provider of printing services and graphic design, can meet your business needs.

Understanding Card Thickness

Card thickness refers to the weight or thickness of the paper used for printing business cards, postcards, and other marketing materials. It is typically measured in points or mils, where one point equals 1/1000th of an inch or 0.0254mm. The higher the point value, the thicker and sturdier the card will be.

The Benefits of Thicker Cards

Opting for thicker cards offers several benefits that can enhance your brand's image and improve the overall perception of your business:

1. Impressions That Last

A thicker card immediately grabs attention and gives a sense of durability and quality. When you hand out a well-designed, substantial card, it sends a message that you value excellence and attention to detail. This positive impression can help your business stand out from competitors.

2. Enhanced Durability

Thicker cards are more resistant to wear and tear. They are less likely to bend, crease, or show signs of damage. By choosing a thicker card stock, you ensure that your printed materials will remain in excellent condition even after being handled frequently.

3. Improved Perceived Value

Thicker cards create a perception of higher value and professionalism. Customers and clients often associate a thicker and more substantial card with a business that pays attention to quality in all aspects. This can contribute to building trust and credibility for your brand.

Card Thickness Options at Print Peppermint

Print Peppermint understands the importance of card thickness and offers a wide range of options to suit your specific needs. Here are some of the popular card thickness options you can choose from:

1. 14pt Card Stock

Our 14pt card stock is a popular choice for many businesses. It offers a good balance between flexibility and sturdiness, making it suitable for a variety of printed materials.

2. 16pt Card Stock

If you want a slightly thicker option, our 16pt card stock may be ideal for you. It provides a more substantial feel while still maintaining flexibility for easy carrying and distribution.

3. 32pt Duplex Card Stock

For those looking for the ultimate thickness and luxury feel, our 32pt duplex card stock is the way to go. These cards consist of two 16pt cards glued together, creating an impressive thickness that is sure to leave a lasting impact.


Card thickness is an important consideration when it comes to printing services. The right thickness ensures that your printed materials make a strong and lasting impression with your target audience. Print Peppermint understands the significance of card thickness and offers a range of options to meet your specific needs. Whether you opt for the versatile 14pt card stock, the slightly thicker 16pt card stock, or the impressive 32pt duplex card stock, you can be confident that your printed materials will represent your business in the best possible way.

Invest in the quality and durability of your printed materials with Print Peppermint's printing services and graphic design expertise. Stand out from the competition and leave a lasting impression with card thickness that truly represents your brand.